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Analysts and investors deliver 'wait and see' verdict on Boohoo's rebrand to Debenhams(2025)

image:fashionnetwork.com bonyadi magazine Analysts and investors deliver 'wait and see' verdict on Boohoo's rebrand to Debenhams Boohoo Group… sorry Debenhams Group… shares spiked for a while on Tuesday after the fast-fashion-to-digital-department-store company announced its name change to Debenhams. But a rise from 26p each to 27.7p then a subsequent slide back to just over 26p made it clear that its …