Estée Lauder homes in on makeup segment with new president(2025)

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Estée Lauder homes in on makeup segment with new president
The Estée Lauder Companies announced on Thursday the appointment of Lisa Sequino as the new president of its makeup brand cluster, effective June 9

She will report to Jane Hertzmark Hudis, executive vice president, chief brand officer

In her new role, Sequino will be tasked with leading the global direction and growth of the New York-based cosmetic giant's makeup division, overseeing the brand's such as M·A·C, Bobbi Brown, Too Faced, Smashbox and Glamglow

With more than two decades of experience in the beauty industry, Sequino returns to The Estée Lauder Companies from indie beauty brand Supergoop!, where she most recently served as CEO. Before that, she was CEO of JLo Beauty, Jennifer Lopez’s beauty brand

Sequino's previous nine-year tenure at the American beauty giant included senior roles across both global and North America businesses. She served as senior vice president and general manager of Estée Lauder, North America, and later worked as senior vice president, brands, North America, where she oversaw a multi-brand portfolio across skincare, makeup, and fragrance

“We are thrilled to welcome Lisa as the new leader of our makeup cluster,” said Jane Hertzmark Hudis. “She is a powerful leader with a strong record of driving brand and business results. Her unique combination of strategic and conceptual thinking, entrepreneurial mindset and operational excellence makes her exceptionally well-suited to fast track our makeup cluster into its next phase of growth. Under Lisa’s leadership, we are focused on winning with today’s makeup consumer across generations, geographies and channels

Sequino's appointment comes as Estée Lauder looks to strengthen its makeup category following weaker demand for its products. In its most recent trading update, makeup sales for the three months ending March 31 plunged 9 percent to $1.04 billion

Last month, the company announced the appointment of fashion veteran Nicola Formichetti to the role of creative director of M.A.C Cosmetics, in a bid to inject some star designer power into its makeup brand.

FASHIONNETWORK.COM