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Tag Heuer named official timekeeper of the TCS New York City Marathon
Swiss luxury watchmaker Tag Heuer has been named the official timekeeper of the TCS New York City Marathon, marking its first involvement with the race since 2016
As part of the renewed partnership, Tag Heuer will be integrated throughout race week and race day, with branded official clocks at the start line, on lead vehicles, along the course, and at the finish line. Runners and fans can also expect to see a Tag Heuer countdown clock at the TCS New York City Marathon Expo and branded gifting for the race’s professional champions
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Notably, winners of the professional athlete fields will receive a Tag Heuer Connected smartwatch. The watch, tailored for athletes, features advanced metrics like GPS, heart rate monitoring, and VO2 max estimations
The partnership also extends to two additional NYRR events: the United Airlines NYC Half and the Abbott Dash to the Finish Line 5K, reinforcing Tag Heuer’s continued support of elite athletes and amateur competitors
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