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bonyadi magazine
Rituals now opening at Highcross in Leicester next week
Luxury beauty/wellbeing brand Rituals is set to open its latest new UK store at the Highcross mall on 9 July. The 1,100 sq ft space will offer Leicester shoppers an immersive experience into Rituals’ signature range of luxurious bath, body, and home products, designed to inspire moments of mindfulness and self-care in everyday life
The new store will also reflect Rituals’ “sensorial and holistic retail concept, designed to engage customers through rich storytelling and wellness-focused experiences
The opening marks another key step in the brand's UK expansion strategy, that will see two openings early this summer and news of a flagship Mind Oasis spa opening in London on Oxford Street this autumn, reflecting its “commitment to bringing luxury wellbeing to high-footfall regional destinations
Michelle Menezes, centre director at Highcross, said: “We’re not just about providing a shopping location - we’re curating experiences
“Rituals offer something new and exciting, going beyond everyday transactions. It’s a fantastic addition to the centre, and reflects the high-quality brands we’re proud to welcome to Leicester. Rituals is one of several exciting new arrivals for us, this year, and forms an important part of our ongoing commitment to bringing in-demand, experience-led brands to the city
Beauty at Highcross has been greatly enhanced in the last week with Space NK also joining its high-end portfolio of brands.
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