Burberry unveils kidswear made from surplus fabrics(2024-25)

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bonyadi magazine

Burberry unveils kidswear made from surplus fabrics
It’s easy to forget that only towards the end of the last decade Burberry was at the centre of a sustainability scandal as it was found to burning some clothes and other materials that it hadn’t sold. But after being singled out for doing something that was actually common practice in the industry, the company has been something of a pioneer in implementing new sustainability initiatives

This year, that has included a scarf partly made from lab-grown fibres (produced through the fermentation of plant-based, renewable ingredients). Then there’s its Made in UK initiative with Johnston’s of Elgin and its partnership with Vestiaire Collective on resale, among other, more under-the-radar moves

And now it has unveiled a new childrenswear Remake capsule, a collection of more than 30 styles “where the main materials are crafted from surplus fabrics and yarns from previous collections”. Launching for the festive season, the capsule “reinforces our focus on circularity through design

The company has a long history in kidswear and was creating it using surplus fabrics as long ago as 1911

It said today’s Remake capsule “spans all key product categories, including outerwear styles in miniature proportions, alongside a range of jersey hoodies, sweatshirts and mouliné knits that can be layered with shorts or a kilt in contrasting checks. Selected designs feature a new multiple owners label, encouraging pieces to be passed down

The capsule also features “playful reinterpretations of Burberry motifs” including the duck and the Thomas Bear teddy. Inspired by an archival embroidered design used across Burberry childrenswear in 1992, the duck emblem has been a recurring motif in creative chief Daniel Lee’s designs and features throughout the ready-to-wear garments as well as on cashmere blend socks and a knitted baby gift set comprising a cashmere hat and sweater. The Thomas Bear teddy also receives a makeover in a new patchwork iteration to further reinforce the circular theme of the capsule

The Remake capsule features in its ‘Wrapped In Burberry’ campaign, a series of portraits and videos "that capture the spirit of the season

Caroline Laurie, its VP, Corporate Responsibility, said: “Our rich history in craftsmanship spans many categories including childrenswear, and we are delighted to bring this special capsule to life in time for the festive season. Through our dedication to circularity, we were able to transform our surplus fabrics and yarns into a capsule that will add another chapter to this wonderful story

FASHIONNETWORK.COM

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