Puma inks fragrance licensing deal with Interparfums(2026)

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تصویر :fashionnetwork.com

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Puma inks fragrance licensing deal with Interparfums

Interparfums on Tuesday announced a new global licensing agreement with Puma for the creation, development, production, and distribution of fragrances under the German sportswear giant's name

The global fragrance licensor said it plans to introduce Puma's new signature lifestyle fragrance in 2027 under an agreement that runs through December 31, 2037

“Puma is an iconic global brand that connects world-class athletic performance with culture, fashion, and everyday lifestyle,” said Jean Madar, chairman and chief executive officer of Interparfums, whose fragrance licensing portfolio includes Abercrombie & Fitch, Anna Sui, Boucheron, Coach, Donna Karan/DKNY, Emanuel Ungaro, Ferragamo, Graff, GUESS, Hollister, Jimmy Choo, Karl Lagerfeld, Kate Spade, Lacoste, Longchamp, MCM, Moncler, Montblanc, Oscar de la Renta, Puma, Roberto Cavalli, and Van Cleef & Arpels

“Through its innovative products, deep relationships with elite athletes and teams, and disruptive collaborations across design and popular culture, Puma has built relevance well beyond the field of play and established a formidable presence in key markets around the world. We look forward to translating this cultural significance into a new fragrance that extends the Puma brand and engages consumers across markets, generations, and style preferences

In its most recent trading update, Puma revenue fell by nearly 10% to just under €1.7 billion in the second quarter, citing weakness in its wholesale business in the Americas and Europe

Puma inks fragrance licensing deal with Interparfums
Interparfums on Tuesday announced a new global licensing agreement with Puma for the creation, development, production, and distribution of fragrances under the German sportswear giant's name

The global fragrance licensor said it plans to introduce Puma's new signature lifestyle fragrance in 2027 under an agreement that runs through December 31, 2037

“Puma is an iconic global brand that connects world-class athletic performance with culture, fashion, and everyday lifestyle,” said Jean Madar, chairman and chief executive officer of Interparfums, whose fragrance licensing portfolio includes Abercrombie & Fitch, Anna Sui, Boucheron, Coach, Donna Karan/DKNY, Emanuel Ungaro, Ferragamo, Graff, GUESS, Hollister, Jimmy Choo, Karl Lagerfeld, Kate Spade, Lacoste, Longchamp, MCM, Moncler, Montblanc, Oscar de la Renta, Puma, Roberto Cavalli, and Van Cleef & Arpels

“Through its innovative products, deep relationships with elite athletes and teams, and disruptive collaborations across design and popular culture, Puma has built relevance well beyond the field of play and established a formidable presence in key markets around the world. We look forward to translating this cultural significance into a new fragrance that extends the Puma brand and engages consumers across markets, generations, and style preferences

In its most recent trading update, Puma revenue fell by nearly 10% to just under €1.7 billion in the second quarter, citing weakness in its wholesale business in the Americas and Europe