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H&M dives deep into the metaverse(2023)
bonyadi magazine Swedish multinational fashion brand H&M recently dropped a collection in its “Innovation Stories” initiative that explores the increasingly blurring boundaries between our online and offline lives. How does this intriguing concept work? The ready-to-wear and accessories collection “The H&M Innovation Metaverse Design Story” is on sale in select stores and at hm.com What makes the initiative interesting is the way it …