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bonyadi magazine
Specsavers to launch Elton John eyewear collection
Music superstar Elton John is about to launch a signature range of eyewear with Specsavers. But given his global status, love of statement eyewear, and no doubt a legion of higher-end brands/retailers eager to sign the legend to an eyewear deal, why choose this particular UK-based high street retailer?
“Accessibility”, husband and business partner David Furnish told fashionnetwork.com at the pre-launch event in London
Standing in for the music legend (he was relaxing in his home garden at the time of the launch, Furnish revealed), he said it was “so important that Elton’s fans are able to readily have access to, afford, and enjoy his eyewear, a feature of his life that is so special to him
And with access and price being key, the range launches through Specsaver’s 2,800-plus stores and businesses globally (approaching 1,000 in the UK), and online from 7 May, priced from £130
More fashion than theatrical, the collection is inspired by key moments in John's life and career, with each “named after an iconic song, personal milestone, or a pivotal period in his journey - from Yellow Brick Road and Tiny Dancer to Shooting Star and Crocodile Rock
Each pair features key signature details, such as the ‘E’ mark symbolising his personal stamp of approval, and the star, “a nod to his illustrious career
Sir Elton added in a prepared release: “Glasses have always been a big part of who I am. For me, style is all about confidence and expressing who you truly are. That’s exactly what this collection is about, its helping people feel fantastic in frames that celebrate their individuality
He noted: “Specsavers and I share the belief that everyone should have access to eyewear that makes them feel like the best version of themselves
Bianca Swan, Specsavers’ style editor, added: “Elton John’s impact on music, fashion, and self-expression is undeniable, and this collection captures that magic. Each frame tells a story, offering a balance of everyday versatility with individuality and style at the core of the collection. Whether you want a subtle nod to Elton’s iconic look or a bold show-stopping piece, there’s something for everyone in this collection
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