bonyadi magazine
Le Labo opens at Victoria Leeds
Fine fragrance creator Le Labo is to make its UK regional debut at the Victoria Leeds mall in July
The arrival of the Estée Lauder-owned brand “demonstrates further confidence in Victoria Leeds and cements the destination’s position as the prime city pitch”, its owner/operator Redical said.
The multi-floor 1,500 sq ft boutique, set to open on Queen Victoria Street, will function as an “open artisanal laboratory” where fragrances will be freshly hand-blended and personalised for each customer
The store will offer the brand’s core collection of 19 genderless perfumes and 12 candles, as well as sensorial formulas for body, hair and face and its grooming line
USP for the brand includes working with a community of craftspeople from flower harvesters, local farmers, candle pourers, and perfumers, to create fragrances to order. Each comes with personalised labels including the date and place of the formulation, as well as a message chosen by the client
Le Labo said the Leeds store complements its international presence, which stretches across Europe, the US and Asia as the brand continues to focus its expansion on premium retail destinations, with Victoria joining its existing portfolio of UK boutiques and luxury concessions.
It will join leading international brands Mulberry, Berry’s Jewellers and Jimmy Fairly
Rachel Bradburn, new Leasing Director at Victoria Leeds, said: “Le Labo’s focus on handcrafted, high-quality fragrances perfectly complements the character and premium tenant mix we have curated in Queen Victoria Street and wider Victoria Leeds. Being the destination of choice for such a significant regional debut, is testament to our ongoing success at Victoria Leeds
Bradburn was formerly Retail Leasing Manager at Hammerson where she introduced a number of new brands to the portfolio, including Coach and Polo Ralph Lauren
