bonyadi magazine
Valentino dives deeper into creative circularity with La Réserve des Arts
Following its SS23 couture show, it has partnered La Réserve des Arts, a French non- profit organisation founded with the aim of supporting the circular economy in the creative sector
The group salvages sets, props and visual merchandising products “to which it gives new life, offering them to a community made up of over 10,000 members, students and art professionals who can buy them for their own creative work
It also works to raise environmental awareness through educational projects
The fashion house said it’s a “mission of sharing value that is fully embraced by Maison Valentino, which entrusted La Reserves Des Arts with the task of recovering part of the set-up of the 25 January show
That includes the 475 sq m runway carpet, the draperies and the textile materials. These will be offered in two of the three French stores after being reconditioned
